This episode is sponsored by Points, a Plusgrade company.

Read more about their Exchange solution as a growth channel for loyalty programs here.

Shirley King has been designing, developing and building loyalty programmes for a luxury boutique hotel brand within IHG Group, including the "Kimpton Hotels Inner Circle" as well as the "IHG Rewards Club" for over twenty-five years.

In this episode of Let's Talk Loyalty, we discuss some of her award-winning programme elements, key principles of creating extra-ordinary experiences for top tier members, as well as some exciting and inspiring updates for her career at a very challenging time for the travel industry globally.

Show Notes:

1) Shirley King - Loyalty Program Manager, IHG Rewards Club & Kimpton Inner Circle

2) Kimpton Boutique Hotels

3) Skift - Daily Travel Podcast

4) The Points Guy

5) One Mile at a Time

6) Flyer Talk