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Unlocking the Energetics of Content: Elevate Your OT Business

In this episode, Beki Eakins, a business mindset and lifestyle coach for occupational therapists, discusses 'The Energetics of Content.' She explains the importance of creating magnetic content that converts by unlocking the energetics behind it. Beki emphasizes the role of positioning yourself as a shopkeeper to engage potential clients and the energy of giving value through social media content. She also provides practical tips on optimizing your online profile and creating effective content funnels. Tune in to learn how to transform your OT business and attract more clients effortlessly.

00:00 Introduction to Beki Eakins and Her Mission

00:45 The Energetics of Content: Part One

01:09 Creating Magnetic Content

01:38 Understanding Your Purpose and High Ticket Offers

02:39 The Importance of Believing in Your Message

03:46 Mastering Organic Marketing Before Ads

04:35 Common Mistakes in Social Media Marketing

05:56 Building Human Connection Through Content

07:26 Positioning Yourself as the Shopkeeper

08:43 Optimizing Your Social Media Shop Front

10:16 Creating Effective Funnels

20:47 The Power of Giving in Content Creation

28:23 Balancing Value and Sales in Your Content

30:31 Conclusion and Next Steps

31:09 How Beki Helps OTs Achieve Freedom