Joe Favorito welcomes ViewLift President & Co-Founder Manik Bambha for a behind-the-scenes look at the streaming infrastructure powering modern sports consumption. Bambha traces his path from an early role at MySpace to building one of the first OTT movie platforms and launching some of the earliest apps on iPad, Roku, and connected TVs, before turning that technology into ViewLift’s white-label streaming business. He explains how ViewLift now supports clients like Monumental Sports, NESN, LIV Golf, and NBCUniversal’s cable brands, how U.S. streaming differs from Asia, and how device quality, bandwidth, and Android fragmentation shape fan experience around the world. The conversation digs into RSNs going direct-to-consumer, quad-screen viewing, dynamic ad formats, and how legalized sports betting integrations are being woven into team and regional streams, as well as the tradeoffs of AI-powered live translation versus traditional language booths. Bambha also looks ahead at AI’s impact on media operations, makes the case that every job seeker needs a concrete answer to “how do you use AI?”, and shares how he structures a global, 24/7 team to keep live events running smoothly through holidays, late nights, and the next wave of tech disruption.

Connect with Manik: https://www.linkedin.com/in/bambha/

The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Sydney Cristall, Emily Kim, and Lissa Ruiz.

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