48. Explore how one brand can make a difference & change the world through community support and entrepreneurial spirit. Chip and Megan, founders of The Soulfull Project, created a brand to address food insecurity. They emphasize the importance of direct consumer feedback, particularly through demos, for startups and highlight the value of in-person interactions for building brand loyalty.

Todays Free Downloadable Guide: The Essential New Item Checklist - The Recipe For Success. New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer's shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.Get instant access on the show webpage: RetailSolved.com/session48