Amanda Cromhout interviews Phil Shelper, Founder & CEO of Loyalty Reward & Co. 

Phil is the author of Loyalty programs: The Complete Guide. Phil released the first edition in 2020 after many months of COVID and the time to face adversity.

The 2nd edition was released in October 2023. Amanda released Blind Loyalty – 101 Loyalty Concepts Radically Simplified in  September 2023 after very personal adversity from personal health challenges in 2022.

During this podcast, the authors debate how the books are similar in parts but overall vastly different and what is the major take home value for their readers.

Show Notes:

1) Phil Shelper

2) Loyalty Reward & Co⁠

3) Loyalty Programs: The Complete Guide (2nd Edition)

4) Blind Loyalty – 101 Loyalty Concepts Simplified