This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

In this episode of Let's Talk Loyalty, we are officially launching our partnership and format for our new Tuesday short shows launching on February 6th.

Our guests are well known to you all, and this new content partnership brings our work with The Wise Marketer Group to a whole new level.

Bill Hanifin and Aaron Dauphinee lead The Wise Marketer Group, which positions itself as “The Global Voice of Loyalty”.

The group includes their online magazine and the “Loyalty Academy” training program, which we are specifically featuring as the content source for our Tuesday episodes in 2024.

Today's episode explains what you can expect in the weeks and months ahead in the "Wiser Loyalty" Tuesday Podcast series, as we together focus on growth and excellence in our industry in 2024.

Show Notes :

1)⁠ Bill Hanifin

2) ⁠Aaron Dauphinee

3) ⁠The Wise Marketer Group⁠ ⁠⁠⁠⁠⁠

4) ⁠Loyalty Academy

5) Cumberland Farms

6) ⁠⁠ Stakeholder Loyalty Article

7) Do Hard Things