Buyer enablement can reduce the friction of a complex B2B buyer journey. 

In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali has plenty of experience with long, enterprise sales cycles where buyer enablement helps to champion prospects to advocate for a product internally and to get buy in from 10+ decision makers. 

Listen to the episode to find out tactics you can use to encourage your leads to turn into customers. 

Find more information about the complexity of the B2B buying journey by Gartner.

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