Fireworks and dinosaurs marked this box office weekend, and we're examining how Jurassic World Rebirth differed from it predecessors in it's audience. As Superman gets ready to fly in the coming days, join us for a discussion of pre-sales, analysis of new impacts, and marketing recommendations for the DC Superhero on Behind the Screens.

Topics and times:

• Jurassic World Rebirth box office overview - 1:53
• Screen count cannibalisation - 3:03
• Jurassic World Rebirth audience analysis - 5:18
• Jurassic World Rebirth audience and critical reception - 7:36
• Superman pre-sales, tracking, and news impact - 8:45
• Superman pre-sales audience analysis and insights - 12:11
• Superman marketing recommendations - 14:34
• Next week - 16:44

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