This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Episode five of "Let's Talk Loyalty" discusses an award-winning loyalty programme in the education sector in the Middle East region.

Today I chat to its creator, Manav Fernandez, a loyalty consultant based in Dubai who developed the entire strategy, identity, value proposition, platform solution and communications strategy for "GEMS Rewards" programme - developed as a unique way to help offset the costs of private education for families.

The programme won the "Loyalty Magazine" award for the BEST loyalty programme in the Middle East and Asia region in 2018.

Show notes of useful links/assets mentioned by Manav:

Online Learning:

- Coursera

- Lynda.com

- Udemy.com

- https://www.edx.org/

Books:

- Sapiens by Yuval Harari

https://www.ynharari.com/book/sapiens/

- Hitmakers by Derek Thompson

https://www.amazon.com/Hit-Makers-Science-Popularity-Distraction/dp/110198032X

Contact Details:

Email: [email protected]

Linkedin: https://www.linkedin.com/in/manav-fernandez-3a12655/