In this episode, I’m diving into a topic that’s close to the heart of every business owner: beliefs—and how the wrong ones can quietly break your business.

Over the last few years coaching and consulting in the pet care industry, I’ve seen it again and again: it’s not just strategy that holds people back—it’s mindset. In this conversation, I’m unpacking the limiting beliefs I hear most often from pet care pros just like you, and offering ways to recognize, challenge, and replace them with healthier ones.

Whether it’s your self-perception, your assumptions about clients, competition, team members, or money, this episode will help you rewire the way you think—so you can grow with confidence.

💡 Key Takeaways:
✅ Beliefs—positive or negative—directly impact your growth.
✅ How you see yourself matters. You’re not “just” a pet care provider—you’re a business owner.
✅ Clients can adapt to team-based care models.
✅ Competition signals a healthy market, not a threat.
✅ Client understanding - certifications when it comes to value.
✅ You must manage your money to grow sustainably.
✅ Service area limitations are real—but they’re not deal-breakers.
✅ Long-term success in this industry is possible.
✅ Your beliefs deserve regular inspection.
✅ If your beliefs aren’t aligned with your actions, something has to shift.

🎙️ Favorite Quotes:
⭐ “Growth doesn’t solve money problems.”
⭐ “You are a business owner, own it!”
⭐ “The market can sustain your prices.”
⭐ “Your beliefs inform your actions.”
⭐ “Examine beliefs that hold you back.”

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