February 10, 2023

5 KPIs for Major Gift Officers

18 minutes

KPIs are the measurements of success for your major gift officers. That's why choosing the right KPIs is critical. Peter Drucker wisely said, "what gets measured, matters." And he's right! Whatever metrics you put into place for your major gift officers will become their focus. If you are measuring the wrong things, your major gift officers will begin focusing on the wrong activities. Make sure your KPIs are donor-facing, include solicitations, and that most of the portfolio is being cultivated. They should be easy to measure and not tie your major gift officers to their desks. Major gift officers should spend minimal time on data entry but just enough to measure the KPIs.

Learn:

What are KPIs
Why are KPIs for your Major Gift Officers important
How to track KPIs in your database
The best 5 KPIs for your Major Gift Officers
How often you should review your KPIs

Want to download our five KPIs and other helpful hints for measuring success?

Download our KPIs

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