A brand is more than a logo or set of colors, and its so much more than a cover photo. A brand is how you make your customers feel, and it’s built by taking a consistent approach across every interaction they have with your brand. We’ve written this guide to help you uncover strategies to ensure a consistent brand across multiple social media networks.

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels

Why not reach them with social posts where you know they spend a significant amount of time? For example, eye-catching posts with appealing visuals like these posts from Sephora are a great way to market products on Instagram.

Content for your coffee shop is crucial. That's where interactive content and digital marketing for your coffee shop comes to play. Formats such as quizzes, assessments, surveys, and polls are excellent ways to entertain and engage your followers. Even as a coffee shop, you can think of creative ideas to leverage interactive content in your Social Media Strategy.

Fashion brands have always been aggressive when it comes to their marketing strategies. And if you want to make a business in fashion, you need a killer social media marketing strategy.

One of the most attractive businesses is in some of the most competitive niches. Even though the technology is rising and is forcing brands to keep their positions higher on top, there are solutions to improve social media marketing for fashion brands.

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From using social media for higher education marketing to crisis communications, there are several reasons why post-secondary institutions should be active online. These are the key advantages of social media in higher education.

The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

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Moment Marketing is a win-win if you post it in the right tone and the right moment! Take advantage of it, and this will be helpful in your journey. Make sure you learn it so that you deliver the best for your brand or your company.

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Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business.

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How often do you open the Instagram app? If you’re a frequent scroller, your feed will look more chronological, since Instagram tries to show you the best posts since your last visit.

If you check the Instagram app less often, your feed will be sorted into what Instagram thinks you’ll like, instead of chronologically.

In this episode, I’ll be sharing how the Instagram algorithm works for feed posts, stories, the Explore page, IGTV videos, and Reels.

If you’ve spent any time on Instagram, you’ll know that the algorithm can behave in mysterious ways. But once you understand how the elusive algorithm actually works, you can tailor your content strategy to work alongside it.