Get Creative With Your Instagram Content

Your Instagram content strategy will require some creativity to stay relevant. When Instagram was still in its infancy, you could take a picture, add a filter, and post right away, but that doesn’t always work anymore.

Instagram has matured,  which gives you plenty of opportunities to stand out from other businesses.

Sharing different types of interactive and attention-grabbing content are a must to stand out.

An Instagram content strategy can make all the difference when it comes to your Instagram success. Having an Instagram content strategy will keep you on track, and will make sure that you’ve outlined the goals that you’re hoping to achieve.

Before you create an Instagram content strategy, there are a few things to think about. Like, have you investigated Instagram thoroughly? Knowing that Instagram is a large platform with millions of active users is not enough to make your presence successful.

The most important part of having a successful Instagram account is posting consistently. This is something you might not know if you haven’t checked out Instagram before making an account.

Posting only occasionally will make it so that other users become less interested in your posts or forget about your account altogether.If you post too frequently, your followers will grow overwhelmed or annoyed. This will lead to them unfollowing you.

Once you’ve looked into Instagram, you’ll be able to know where your weak points are and how to fix them. This is where an Instagram content strategy comes into play. Creating an Instagram content strategy will make sure that your posts are as successful as possible.

Finding Instagram Brand success will require that you create a deliberate marketing plan specific to Instagram. This will be necessary if you want to build an active community and see real results for your brand.

What Engagements Are Most Important to the Instagram Algorithm?

When it comes to feed performance, we know the algorithm prioritizes content that receives the most engagement.

But what are the most important metrics of engagements?

According to Instagram, the most important engagements for feed ranking are comments, likes, reshares, and views for videos, which is really helpful to know as you plan your content and captions.

How the Instagram Algorithm Works on the Explore Page

Overall, the Explore page and the feed algorithm are quite similar — they both deliver content that Instagram thinks you’ll be most interested in, based on your prior interactions.

However, your Instagram feed will be made up of content from accounts you already follow, whereas the Explore feed will consist almost entirely of content from new accounts.

A further understanding of your consumers, how they communicate, the experiences they’re looking to have, and where they’re located digitally is crucial.Your social media strategy will affect the chances of winning new customers, retaining current customers, future business expansion opportunities, talented employees, and better products.

But don’t take a short way out. If at first, you don’t succeed, don’t give up. Stray away from being comfortable and what’s safe. Social media is a marathon, not a sprint. Achievement in almost any area of your life will be dependent upon other people. In this case, it’s your future customers and your current customers. Actively cultivating and curating your brand’s online presence is the investment required to achieve an effective social media marketing strategy.

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The major key to success in the importance of an effective social media marketing strategies is to make sure your strategy is actionable. The best strategies involve understanding your customers, how to develop content to create meaningful conversations with them, and what platforms allow conversions to flow effortlessly.

And creating an actionable social media marketing strategy is exactly what the next episode is all about!

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Did you know that 97% of small businesses use social media to attract new customers, but 85% of business owners aren’t sure what social media tools to use. Unsettling is the statistic that 63% of consumers who search for businesses online are more likely to become consumers of brands with an established social media presence.

Social media marketing is something that everyone is doing now. Be it an established business or a small local business. Everyone wants to jump on the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is.

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What is Ephemeral Content?

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Goodbye likes, hello saves: Instagram saves are one of the hottest engagement metrics that brands are tracking right now (and for good reason).

With Instagram testing the removal of 'likes' success metrics for Instagram feed posts are moving away from public likes in favor of the private “saves” metric instead.

So if you want to grow your account, you may want to focus on getting people to save your Instagram post!

If you want to reach out to me you can connect with me via:

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5 Minutes Social Media Tips with Neil Episode 21 - Facebook News Feed Ranking

Your News Feed is made up of stories from your friends, Pages you’ve chosen to follow and groups you’ve joined. Ranking is the process that facebook uses to organize all of those stories/posts so that you can see the most relevant content at the top, every time you open Facebook.

If you want to reach out to me you can connect with me via: 

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Email - [email protected]

UGC can be a huge asset to content marketers if leveraged properly. Smart marketers have recognized UGC as hot, with good reason. According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content more than they trust traditional advertising.

Is there a discernible theme in the photos Twitter followers are uploading? Do they align with how your organization or brand wants to be perceived? When launching a UGC campaign, don't forget to align your audience, channel, and format to ensure your users are motivated to contribute and not just running a campaign just for the heck of it.

Discover what makes your audience excited to create content and engage with your company, and use this knowledge to bake personalization into your marketing initiatives. It'll help you develop an online community that strengthens the customer/brand relationship.

If you want to reach out to me you can connect with me via: 

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Email - [email protected]