Hashtags are now commonplace within social media, with platforms like Facebook, Instagram, Pinterest, and LinkedIn eventually implementing the searchable feature as well. Now, hundreds of thousands of posts using hashtags are shared on social media daily.

Since hashtags are so common, they can be used in many different ways and on many different platforms. Strategies can range from using your own branded hashtag to encourage your audience to share user-generated content or jumping on trending hashtags to create popular content.

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Trying to craft the perfect Tweet? Not sure how many hashtags it takes to improve your post’s engagement on instagram Stumped on how many characters you can add in a Facebook Ad headline? Questions like these plague social media marketers every day as you strive to share the best content possible.

It seems like social media character limits are constantly changing, so it can be difficult to keep up. At the same time, knowing the ideal length of a Tweet, Facebook post or Instagram caption may improve the likelihood that people will read or engage with it.

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Simply signing a well-known influencer with thousands (sometimes millions) of followers isn’t enough. If their values don’t align with your brand’s, a controversial post can quickly lead to a PR nightmare. On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. Knowing how to research influencers makes all the difference.

In this episode, I’ll show you how to find the right influencers for your brand before collaborating and highlight the warning signs marketers should watch out for.

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With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike. Naturally, you might have a lot of pressing social media marketing questions that you’re embarrassed to ask because they seem like common knowledge. But no question is too simple because it can be challenging to catch up.

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A social media presence has become an expectation for brands rather than an exception to the rule.

And we totally agree that businesses shouldn’t latch onto social media “just because.”

Instead, businesses should assess the potential benefits of social media themselves based on specific, actionable goals. Although the impact of the benefits above varies from brand to brand, there’s no denying the business implications of having a social presence.

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With people spending more time viewing online videos, it’s no surprise that Instagram TV has since evolved into a powerful channel for video storytelling. If you’ve considered ramping up your video marketing strategy, think of what you can do with IGTV.

In this episode, we give you a detailed breakdown of Instagram IGTV, best practices on how to use it for your business, how to post on IGTV and more. This will lay a foundation on how to implement IGTV into your overall social video strategy.

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Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

To help you further understand what exactly a brand community is, why they’re so important for your business and how to build a successful one, I’ve put together this quick guide to share with you.

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It’s a common misconception that social media jobs are glamorous and as simple as posting entertaining, witty Tweets or colorfully curated Instagram posts. It can be frustrating when friends, family and even colleagues oversimplify your role as a social media manager.

Although organic reach might be on the downturn for most businesses, Groups are a brilliant way to reach customers without being confined by the platform’s algorithm.

In this episode, we break down the benefits of Facebook Group marketing and best practices for engaging your audience.