Social Media Viral Marketing - Millions of people hearing about your brand for free is a dream of every business. Before you rush to your marketing team and demand “Gawin mong viral to!” let’s dive into the phenomenon to understand how it works and how to make the success of other brands repeatable and applicable for your social media accounts. Also, together we will find out if it’s still working in 2021.

Viral content is a magic video, photo, tweet, etc that instantly becomes popular on social media and is shared by everyone. Social media viral marketing aims to use the same principle to promote a brand. Unfortunately, viral marketing is not that simple. It can backlash if your content is not well thought out. But if you are lucky enough to go viral for all the right reasons, your brand will be organically seen by millions and gain international recognition.

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A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

Social media moves fast. New networks emerge, others go through demographic shifts.

Your business will go through periods of change as well.

All of this means that your social media strategy should be a living document that you review and adjust as needed. Refer to it often to stay on track, but don’t be afraid to make changes so that it better reflects new goals, tools, or plans.

When you update your social strategy, make sure to let everyone on your team know. That way they can all work together to help your business make the most of your accounts.

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Why is social media marketing important?

Social Media Marketing is important because:

What is social media marketing?

Social media marketing is the process of building awareness about you, your products, or services through the various social media channels.

The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers, or find more customers.

The most popular social media networks today are Facebook, Twitter, Pinterest, YouTube, Instagram, and Linkedin.

How can you take advantage of social media? How can beginners build a proper social media presence fast?

The role of a social media manager or specialist is categorized within the "Advertising, Promotions, and Marketing Manager" sector of the labor force, which is projected to grow by 10% before the year 2026

A strong social media manager should have versatile skills that span from copywriting to design, but each type of social role usually requires a primary focus or expertise.

If you're a manager trying to hire your next social media maven, it's important to identify how your company needs to grow first. For example, if you want to expand your brand on visual platforms, you will want to hire a social media expert with knowledge and experience related to multimedia production.

If you're an aspiring social media manager, it's also important to know which skills you should hone in on to become in expert in your field.

To help businesses managers and young social media specialists, we've crafted a list of eight social media job roles that could help a company grow.

While a social media job might center around posting strategies, companies should broaden their search and look for experts who are also creative or strategic. Here's an example of what a strong job description for a social media role might look like:

As digital is in demand now more than ever, many people are forced to pivot industries and pushed to upskill and reskill

how times have changed. Showcasing a social media portfolio might in some cases come off as a challenge; it's not a traditional portfolio-type-of-display like a photographer or graphic designer might have. But it's not impossible.

here are the steps in making your social media marketing portfolio

Social media has proven itself to be a valuable channel for marketers to reach and convert customers. Renowned for an agile approach, social media marketing requires channel managers to keep up to date with the latest social media trends in technical and social developments to make sure they are exploiting all the opportunities available.

Using social media platforms to market your business in some way, shape or form has become so common in this modern day and age that most people would agree that it is the norm without a shadow of a doubt.

With all of that having been said and out of the way, it is important to note that some social media platforms are going to be a lot better for your business than others and because of the fact that this is the sort of thing that could potentially end up impacting the longevity of your enterprise your decision regarding which platform you eventually want to end up using is actually quite critical once all has been said and is now out of the way.

Brands should leverage tools such as chatbots, live-streaming video platforms, and social channels to build authentic connections with consumers while showing them the human side of the brand.

They should also conduct social media listening in order to create a single source of truth – an integration of various sources of customer data – and then use the information to optimize the consumer journey.

As eCommerce becomes more vital, the right content strategy is required – whatever your industry

Hey guys! Welcome to 5 Minutes Social Media tips with Neil!

for today we’ll be talking about Graphic Design tips for Social Media Posts

Social media followers are surrounded by numerous brands and information. In such a competitive ecosystem, many brands often don’t get an opportunity to stand out.

To put yourself in front of the right audiences, you need to invest in what appeals to them the most – visual content.

Namely, 90% of all information that comes to the human brain is visual. When using graphic design in social media marketing, you will make your content easier to digest and, above all, boost brand awareness and memorability.

Social Media Style Guide Episode