Real Talk for Real Fundraisers

5 Reasons Why We Love Mid-Level (And You Should Too!)


Listen Later

What’s so great about mid-level? We’re so glad you asked!

More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on building relationships with donors and discovering their passions and interests, it allows you to qualify and move more donors to major gifts.

And in addition to inspiring more donor engagement and connection, a mid-level program really makes a difference for your organization’s bottom line.

This podcast episode features Kara Ansotegui, one of our Client Experience Leaders, and Lisa Robertson, our Director of Client Services. Kara and Lisa together have decades of experience with non-profits, and they have a passion for the power of mid-level (and making it FUN).

We hope this conversation will inspire you to get started on mid-level, so your organization can make a greater impact toward its mission.

Show Highlights: In this episode, you’ll learn about…

  • The role of mid-level in building a healthy donor pipeline where donors are engaged from acquisition all the way to planned giving
  • How mid-level programs improve rates of donor and donor value attrition
  • How a strong mid-level program allows you to qualify and move more donors up into major gifts
  • Net revenue increases that our mid-level clients have seen after starting a mid-level program
  • Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.

    Additional Resources:

    • [Podcast] Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program
    • [Blog] How to Overcome the Fear and Get Started on Your Mid-Level Program
    • [Course] Certification Course in Mid-Level Fundraising
    • ...more
      View all episodesView all episodes
      Download on the App Store

      Real Talk for Real FundraisersBy Veritus Group

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      37 ratings


      More shows like Real Talk for Real Fundraisers

      View all
      Radiolab by WNYC Studios

      Radiolab

      43,925 Listeners

      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      32,249 Listeners

      Planet Money by NPR

      Planet Money

      30,707 Listeners

      Wait Wait... Don't Tell Me! by NPR

      Wait Wait... Don't Tell Me!

      38,783 Listeners

      HBR IdeaCast by Harvard Business Review

      HBR IdeaCast

      173 Listeners

      The Daily by The New York Times

      The Daily

      113,078 Listeners

      The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

      The Happiness Lab with Dr. Laurie Santos

      14,397 Listeners

      One Visit Away by Kevin Fitzpatrick

      One Visit Away

      185 Listeners

      SmartLess by Jason Bateman, Sean Hayes, Will Arnett

      SmartLess

      58,502 Listeners

      Hard Fork by The New York Times

      Hard Fork

      5,563 Listeners

      All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit by Capital Campaign Pro

      All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

      35 Listeners

      What the Fundraising by Mallory Erickson

      What the Fundraising

      124 Listeners

      The Weekly Show with Jon Stewart by Comedy Central

      The Weekly Show with Jon Stewart

      10,914 Listeners

      Good Hang with Amy Poehler by The Ringer

      Good Hang with Amy Poehler

      13,137 Listeners