Real Talk for Real Fundraisers

5 Reasons Why We Love Mid-Level (And You Should Too!)


Listen Later

What’s so great about mid-level? We’re so glad you asked!

More and more organizations are discovering that mid-level is the key to retaining donors and donor value. When you have a mid-level program that’s focused on building relationships with donors and discovering their passions and interests, it allows you to qualify and move more donors to major gifts.

And in addition to inspiring more donor engagement and connection, a mid-level program really makes a difference for your organization’s bottom line.

This podcast episode features Kara Ansotegui, one of our Client Experience Leaders, and Lisa Robertson, our Director of Client Services. Kara and Lisa together have decades of experience with non-profits, and they have a passion for the power of mid-level (and making it FUN).

We hope this conversation will inspire you to get started on mid-level, so your organization can make a greater impact toward its mission.

Show Highlights: In this episode, you’ll learn about…

  • The role of mid-level in building a healthy donor pipeline where donors are engaged from acquisition all the way to planned giving
  • How mid-level programs improve rates of donor and donor value attrition
  • How a strong mid-level program allows you to qualify and move more donors up into major gifts
  • Net revenue increases that our mid-level clients have seen after starting a mid-level program
  • Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com.

    Additional Resources:

    • [Podcast] Keep, Lift, Move: The Three Objectives of a Successful Mid-Level Program
    • [Blog] How to Overcome the Fear and Get Started on Your Mid-Level Program
    • [Course] Certification Course in Mid-Level Fundraising
    • ...more
      View all episodesView all episodes
      Download on the App Store

      Real Talk for Real FundraisersBy Veritus Group

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      37 ratings


      More shows like Real Talk for Real Fundraisers

      View all
      Freakonomics Radio by Freakonomics Radio + Stitcher

      Freakonomics Radio

      32,291 Listeners

      The Carey Nieuwhof Leadership Podcast by Art of Leadership Network

      The Carey Nieuwhof Leadership Podcast

      2,253 Listeners

      Craig Groeschel Leadership Podcast by Life.Church

      Craig Groeschel Leadership Podcast

      10,702 Listeners

      Up and Vanished by Tenderfoot TV

      Up and Vanished

      63,140 Listeners

      Up First from NPR by NPR

      Up First from NPR

      56,231 Listeners

      Crime Junkie by audiochuck

      Crime Junkie

      366,312 Listeners

      First Day Podcast by The Fund Raising School

      First Day Podcast

      54 Listeners

      Major Gifts Fundraiser by Clark Vandeventer

      Major Gifts Fundraiser

      12 Listeners

      At The Table with Patrick Lencioni by Patrick Lencioni

      At The Table with Patrick Lencioni

      1,134 Listeners

      One Visit Away by Kevin Fitzpatrick

      One Visit Away

      179 Listeners

      SmartLess by Jason Bateman, Sean Hayes, Will Arnett

      SmartLess

      58,143 Listeners

      Dark Downeast by audiochuck

      Dark Downeast

      4,254 Listeners

      All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit by Capital Campaign Pro

      All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

      36 Listeners

      The Deck by audiochuck

      The Deck

      11,177 Listeners

      Magical Overthinkers by Amanda Montell & Studio71

      Magical Overthinkers

      587 Listeners