Fundraising in today’s non-profit world is more challenging—and more rewarding—than ever before. Organizations are facing an unprecedented mix of economic, political, and social pressures, and fundraisers are being asked to navigate it all while keeping their mission moving forward. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with fundraising veteran T. Clay Buck for a candid (and often hilarious) conversation about what it really takes to succeed right now. Clay kicks things off with a humbling major gift story involving a shattered acrylic chair, then dives into his perspective on why leaning on proven principles, doubling down on relationships, and resisting panic mode are more important than ever. 

Together, they discuss the critical role of data in donor retention, the need to diversify revenue streams, and the importance of treating donors as true partners in the mission. Clay offers practical, confidence-building advice for avoiding assumptions about donor behavior and instead focusing on authentic, one-to-one connections. 

This episode is a must-listen for non-profit leaders and frontline fundraisers who want to stay strategic, confident, and deeply connected to their donors—no matter what the current landscape throws their way. 

Show Highlights: In this episode, you’ll learn about… 

• Why the best, funniest fundraising stories often come from our own experiences 

• How to lean on proven principles when there’s no clear playbook for today’s challenges 

• Why investing in data is essential—and how to see it as informative, not extractive 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 

• [Blog] Donor Relationships: A Journey Not a Destination 

• [White Paper] Building a Culture of Philanthropy 

• [Blog] The Deeper Reason Your Donor Gives

Public media is evolving, and organizations must strengthen donor relationships to secure a sustainable future. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Joyce MacDonald, Greater Public president and CEO, for an insightful conversation about the future of public media and how stations can adapt to current challenges by rethinking their approach to fundraising. 

Together, they explore the increasing importance of individual giving, the threat to federal funding, and the need for public media organizations to invest in major and mid-level donor programs. Joyce shares success stories from stations that have made this shift and highlights why believing in your donors—and making it easier for them to give—is key to long-term success. 

This episode is a must-listen for non-profit and public media leaders who want to build resilient, community-focused organizations in today’s evolving media landscape. 

Show Highlights: In this episode, you’ll learn about… 

• Why individual giving is essential for public media’s long-term sustainability 

• How investing in major giving can help stations thrive, even during uncertain times 

• What it takes to adapt fundraising strategies to meet the needs of today’s donors 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 
 

• [Blog] Strengthening Public Media: Turning Crisis into Opportunity 

• [Client Case Study] Greater Public – How Public Media Is Revamping Its Fundraising 

• [Blog] Fear and Trembling: The Current Non-Profit Crisis 

When we talk about philanthropy, we're not just talking about giving—we're talking about power, ethics, and responsibility. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels sits down with author and fundraising strategist Jason Lewis for a provocative conversation about the future of philanthropy and the moral questions surrounding big giving. 

Together, they explore the historical roots of foundations, the lack of accountability in traditional funding structures, and the growing call for philanthropy to evolve. Jason also offers a compelling case for embracing the gift economy—a model that prioritizes generosity over control—and challenges the sector to rethink its role in driving real social change. 

This episode is a must-listen for anyone wrestling with the tensions between fundraising, equity, and impact in today’s philanthropic landscape. 

Show Highlights: In this episode, you’ll learn about… 

• Why foundations must be held accountable to the communities they serve 

• How the gift economy shifts the dynamic between donors and recipients 

• What it will take for philanthropy to truly meet the demands of this moment 

  Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 

• [Blog] What Is Your Mission? It’s Bigger Than You Think 

• [White Paper] Understanding the Economics of the Major Gifts Pipeline 

• [White Paper] Building a Culture of Philanthropy 

Marketing isn’t just about visibility. It’s about clarity, connection, and alignment. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Bongo Consulting founder and partner Michael D’Antonio for an insightful conversation about what makes non-profit marketing truly effective. 

Together, they break down the key elements of a strong marketing strategy, from defining your brand identity to aligning internal teams around your mission.

Michael shares lessons from his work with organizations like Feeding America, emphasizing the power of storytelling, the importance of personalization, and how even small non-profits can make a big impact by focusing their efforts strategically. 

This episode is a must-listen for any non-profit leader looking to elevate their marketing, deepen donor engagement, and build lasting support. 

Show Highlights: In this episode, you’ll learn about… 

• Why marketing needs both a clear brand identity and a direct response strategy 

• How storytelling builds emotional connections with donors 

• What smaller non-profits can do to market effectively without stretching themselves too thin 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 
 

• [Blog] How Does the Donor Pipeline Fit into Your Organizational Structure 

• [White Paper] Creating Strategic Plans and Goals for Every Major Donor 

• [Blog] The Missing Ingredient: Storytelling and Impact Reporting in Your Donor Relationships 

Resilience isn’t just a buzzword. It’s a necessity for fundraisers navigating today’s uncertainty. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Veritus Group Client Experience Leaders Laura Lang and Lauren Centrella for a timely conversation about what it means to lead with empathy, courage, and steadiness in the face of ongoing challenges. 

Together, they explore the emotional toll that uncertainty can take on fundraisers, the responsibility leaders have in supporting staff well-being, and the power of authentic communication in maintaining morale. Having worked closely with non-profits across the country, Laura and Lauren offer grounded advice for how to prioritize relationships over results, celebrate small wins, and show up for one another when it matters most. 

This episode is a must-listen for anyone navigating the ups and downs of fundraising today, and for leaders committed to building a more human-centered culture within their teams. 

Show Highlights: In this episode, you’ll learn about… 

• Why leaders must recognize and respond to the emotional needs of their teams 

• How open, honest communication builds trust during uncertain times 

• Why focusing on relationships—not just results—fosters long-term resilience 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 
 

• [Blog] Let Go to Thrive: Wellness Strategies for Fundraisers Who Are Doing Too Much 

• [Webinar] Staying Resilient: How Fundraisers Can Thrive in Uncertain Times 

• [Blog] Less Stress, More Impact: How The Veritus Way Helps Non-Profits Breathe Easier 

At a time of uncertainty and stress, the need for practical guidance in non-profit leadership is crucial. 

In this episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by David Rhode, a non-profit consultant and author of Passion Isn't Enough, for a thoughtful discussion about the essential elements needed to be an effective non-profit leader and manager. 

Together, they address the challenges of fundraising and the significance of building a strong board, while providing insights into the co-CEO model and the relationship between branding and culture. David also shares insights from his own journey in the non-profit sector, including common mistakes made by new leaders and advice for fostering a supportive community. 

This conversation is a must-listen for current and aspiring leaders, sharing the traits necessary for long-term success in non-profit leadership. 

Show Highlights: In this episode, you’ll learn about…  

• How good leadership requires an understanding of donor motivations and relationship-building 

• The importance of networking, making connections, and building community 

• The biggest insights and ideas for how to become a better leader 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 
 

• [Blog] Do You Want a Great Major Gift Team? Hire a Great Manager 

• [White Paper] Evaluating and Rewarding MGO Performance 

• [Courses] Take Our Certification Course for Fundraising Managers and Executives 

Chapters 

00:00 Introduction to Leadership Development 

02:44 The Essence of Great Leadership 

05:35 Qualities of Effective Leaders 

08:23 Leadership Beyond Titles 

11:08 Transformational Leadership in Modern Times 

13:59 Amplifying Underrepresented Voices in Leadership 

19:10 Navigating Change in Organizations 

22:56 Understanding Strengths for Innovation 

26:53 The Importance of Self-Awareness in Leadership 

31:19 Learning from Mistakes and Personal Growth 

33:14 Curiosity as a Key Strength in Fundraising 

Great leadership isn’t about having all the answers.

It’s about creating the kind of space where others feel safe enough to ask the hard questions.  

In this debut episode of Real Talk for Real Fundraisers, Jeff Schreifels is joined by Adrian Owen Jones, a partner at Success Lab and the CEO and Founder of Lady Jones Consulting, for a vulnerable and energizing conversation about what it truly means to lead well in the non-profit space. 

Together, they unpack how transformational leadership starts with deep listening—especially to the voices that are too often overlooked.

Adrian shares how real leadership is rooted not in power or titles, but in curiosity, empathy, and the willingness to let others be fully seen. It’s a style of leadership that builds trust, sparks collaboration, and fosters a culture of psychological safety. 

This conversation is a must-listen for anyone navigating the complex, human-centered world of fundraising.

If you’ve ever wrestled with how to lead with authenticity while still driving results, this episode will leave you both challenged and encouraged. 

Show Highlights: In this episode, you’ll learn about…  

• How the most impactful leaders lead with openness and vulnerability and create safe spaces where people feel seen, heard, and free to grow. 

• Leadership isn’t about titles—it’s about empowering others, sharing the spotlight, and believing in the potential within every team member. 

• The biggest insights and ideas for how to become a better leader 

Veritus Group is passionate about partnering with you and your organization throughout your fundraising journey. We believe that the key to transformative fundraising is a disciplined system and structure, trusted accountability, persistence, and a bit of fun. We specialize in mid-level fundraising, major gifts, and planned giving, helping our clients to develop compelling donor offers and to focus on strategic leadership and organizational development. You can learn more about how we can partner with you at www.VeritusGroup.com. 

Additional Resources: 
 

• [Blog] Do You Want a Great Major Gift Team? Hire a Great Manager 

• [White Paper] Evaluating and Rewarding MGO Performance 

• [Courses] Take Our Certification Course for Fundraising Managers and Executives 

BIG NEWS! Our podcast is evolving. Welcome to Real Talk for Real Fundraisers. 

Non-profit work is not easy. It takes heart. It takes courage. And most days, it takes everything you’ve got. 

Today, more than ever before, it’s important to have a community where you can tell the truth about what this work really demands, without judgment.

A space where you can exhale, be reminded that you’re not alone, and gather the tools and encouragement you need to keep going.

That’s what Real Talk for Real Fundraisers is all about.

We created this podcast as a place to be real- about the challenges, the joy, the doubt, and the purpose that drives it all. 

Here, you’ll find honest conversations, stories from the field, and practical insights you can carry into your day-to-day.

Because the truth is, fundraising isn’t just about raising money- it’s about connecting with one another. It’s about building real relationships, strengthening community, and showing up with authenticity and heart. It’s about staying grounded in your values and true to your mission, even when the pressure is high.

And that’s the kind of work worth talking about.

Stay tuned for our first episode, dropping soon!

We all have a desire to connect with others, but we’re often afraid to bring our whole, real, and complete self to our work, which often becomes a liability over time. A lack of authenticity in fundraisers has real, revenue-related consequences for the non-profit. 

But how do you foster authentic professional relationships, and not just deep, personal bonds? How do you balance building trust with someone while still achieving your donor and organizational goals? 

In this podcast episode, Karen is joined by Nick Khoury, a brilliant strategist and communicator who has spent his career helping people and organizations thrive through the power of authentic relationships. Their conversation dives into a variety of key areas and attributes that fundraisers can develop to have more effective relationships with their donors.  

Show Highlights: In this episode, you’ll learn about…  

How was the end of 2024? Did you make it through OK? A lot of fundraisers we work with enter January exhausted from the busy year-end season, which is often filled with last-minute donor meetings, calls, and holiday events. It can be a stressful time.  

While we highly recommend taking time to rest and recover, there are also important strategies you need to focus on during this month to continue to build strong relationships with your donors and keep the momentum going deeper into the winter. We’re here to help! 

In this podcast episode, Jeff is joined by colleagues Diana Frazier and Edie Dahlen for a great discussion about the key strategies that fundraisers should implement to start their new year and how they can prepare and plan to surpass last year’s goals. 

Show Highlights: In this episode, you’ll learn about…