Everything is Logistics

5 Tips for Building Your In-House Media Program


Listen Later

As more and more talent gets scooped up by freight tech companies–the media space is growing. Therefore companies should be making the choice to build their own internal media program or get left behind. 

In this episode,  I'm breaking down 5 tips on how to start a media program within your company. You don't need a huge staff or a huge budget. But you do need to invest in learning about a high-level strategy before you get an in-house media program started.

Listen to these shows next: 

  • Getting attention in 2022
  • Website + Marketing Must-Haves for 2022
  • The Most Important Thing You Can Add To Your Website TODAY
  • How to Make Customer Interviews Your Secret Marketing Weapon
  • Creating Buyer Personas That Don’t Suck
  • And the role of marketing operations that helps to tie ROI in with the creative experiments you want to run


Search by topic and check out all our past episodes of the Digital Dispatch podcast—right on our website.

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

-----------------------------------------

THANK YOU TO OUR SPONSORS!

SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.


CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.


Digital Dispatch manages and maximizes your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.

...more
View all episodesView all episodes
Download on the App Store

Everything is LogisticsBy Blythe Brumleve

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

33 ratings


More shows like Everything is Logistics

View all
Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

31,989 Listeners

The Joe Rogan Experience by Joe Rogan

The Joe Rogan Experience

228,897 Listeners

Marketplace by Marketplace

Marketplace

8,760 Listeners

Modern War Institute by Modern War Institute at West Point

Modern War Institute

768 Listeners

The Daily by The New York Times

The Daily

112,037 Listeners

Up First from NPR by NPR

Up First from NPR

56,517 Listeners

The Logistics of Logistics by Joe Lynch: Transportation, Logistics Podcaster

The Logistics of Logistics

63 Listeners

Freightonomics by FreightWaves

Freightonomics

18 Listeners

The Freight Coach Podcast by Chris Jolly

The Freight Coach Podcast

76 Listeners

Freight 360 by Freight 360

Freight 360

97 Listeners

Short History Of... by NOISER

Short History Of...

2,828 Listeners

Talking Transports by Bloomberg

Talking Transports

20 Listeners