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#50 How RevOps & Finance can drive SaaS metrics - with Ben Murray, Founder at The SaaS CFO
Ben Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. Drawing from his extensive experience as a CFO in SaaS companies, Ben dives deep into the importance of understanding key SaaS metrics and the relationship between RevOps and financial planning.
We cover:
Understanding the key SaaS financial metrics: bookings, revenue, and MRR
The role of RevOps in forecasting and planning
The relationship between bookings and revenue recognition
Best practices for revenue forecasting and pipeline management
How to align RevOps with finance for better business outcomes
Ben Murray on LinkedIn: https://www.linkedin.com/in/benrmurray/
RevOps Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow: https://www.getweflow.com
Chapters:
(00:00:00) Introduction
(00:01:17) Ben’s Background and the Start of The SaaS CFO
(00:03:59) Key SaaS Metrics: Bookings, Revenue, and MRR
(00:07:31) Revenue Recognition and SaaS Finance
(00:14:39) Forecasting and the Role of RevOps
(00:19:06) How Finance and RevOps Collaborate
(00:24:00) SaaS P&L Structure and COGS
(00:28:56) Best Practices for Sales and Marketing Expenses
(00:35:30) Final Thoughts and Advice
View all episodes
By WeflowBen Murray, widely known as The SaaS CFO, joins the RevOps Lab Podcast to share his expertise on SaaS finance metrics, forecasting, and how revenue operations and finance can collaborate effectively. Drawing from his extensive experience as a CFO in SaaS companies, Ben dives deep into the importance of understanding key SaaS metrics and the relationship between RevOps and financial planning.
We cover:
Understanding the key SaaS financial metrics: bookings, revenue, and MRR
The role of RevOps in forecasting and planning
The relationship between bookings and revenue recognition
Best practices for revenue forecasting and pipeline management
How to align RevOps with finance for better business outcomes
Ben Murray on LinkedIn: https://www.linkedin.com/in/benrmurray/
RevOps Letter: https://www.getweflow.com/revopsletter
Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer
Philipp on LinkedIn: https://www.linkedin.com/in/janiszech
Weflow: https://www.getweflow.com
Chapters:
(00:00:00) Introduction
(00:01:17) Ben’s Background and the Start of The SaaS CFO
(00:03:59) Key SaaS Metrics: Bookings, Revenue, and MRR
(00:07:31) Revenue Recognition and SaaS Finance
(00:14:39) Forecasting and the Role of RevOps
(00:19:06) How Finance and RevOps Collaborate
(00:24:00) SaaS P&L Structure and COGS
(00:28:56) Best Practices for Sales and Marketing Expenses
(00:35:30) Final Thoughts and Advice
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