On this episode, we have Matt Maier who is the Founder, Owner, and Chief Grass Farmer at Thousand Hills Lifetime Grazed.

Thousand Hills is supporting regenerative agriculture with its vast array of fresh and value-added 100% grass-fed, grass-finished, and regenerative beef products. 

In this episode, we learn about Matt’s background as a CPG brand manager and marketing consultant and the trip back home to the family farm that inspired him to start a better beef brand. Matt shares the 20-year journey of Thousand Hills Lifetime Grazed that has led them to recently become the number one meat brand in the natural channel of retail.

Episode Highlights:

🎉 Celebrating 20 years of Thousand Hills Lifetime Grazed!

💥 Matt’s background as a CPG brand manager & marketing consultant

💭 The inspiration to work on regen beef after returning to the farm

🥇 Becoming the number one meat brand in the natural channel

👏 Selling products in all 50 states and sourcing from 50+ family farms

🔥 How value-added product development helps them win

😯 Why their prices will only go up as they scale

🥩 Exciting nutrient density studies coming soon!

🧐 How imported grass-fed beef affects domestic brands

🤯 Working with Lorentz Meats and now 15 total processors

Links:

Thousand Hills Lifetime Grazed

SPINS

American Grassfed Association

Land to Market™

Lorentz Meats