In this podcast episode, Dr. Karen Weaver interviews Jonathan Marks, Chief Business Officer at Elevate, discussing the evolving landscape of college sports, the importance of premium hospitality, and the strategic investments Elevate is making to enhance the college sports experience. They explore how Elevate is helping colleges maximize revenue through innovative facility designs, technology integration, and unique game day experiences, while also addressing the need for student engagement in athletics.

Karen recently underwent vocal cord surgery, so her voice may sound a bit different!