Mike Heralda may have tecnically "retired" as a designer for Hot Wheels and Matchbox, but he's far from finished using his design to influence diecast cars around the world. He joins us to discuss his life in the design and production process of diecast cars. Mike shares his experience of setting up a digital library for design files and the resistance he faced from outside vendors. He also talks about the constraints and limitations in design, such as the number of tampos and paint treatments allowed on a car. Mike emphasizes the importance of enhancing the shape of the car and creating engagement for the end consumer. Michael Heralda discusses his inspiration file and the extensive digital archive he maintains for reference. He shares how he incorporates textures and patterns from various sources into his designs, including vintage wallpaper. Heralda also talks about the Mexican influence in diecast designs and the cultural connection between Mexican heritage and cars. He highlights the importance of listening to collectors and catering to their preferences. The conversation touches on the differences between Hot Wheels and Matchbox, and Heralda's role in rebranding Matchbox to focus on realism. The gathering in Albuquerque, hosted by Jim Gallegos, is mentioned as a significant event for collectors. In this conversation, Michael Heralda shares his experiences and insights as a designer for Matchbox. He discusses the process of creating diecast cars, the challenges and joys of the job, and the impact his designs have had on collectors. Michael also talks about his retirement series, rare and one-off models, and his collaborations with other artists and designers. He emphasizes the importance of connecting with collectors and the sense of community within the diecast hobby.
Follow Michael Heralda here: https://www.instagram.com/michaelheralda/
and here: https://www.instagram.com/adlar58_design/
Small Channel Shout-out:  @ricobobe  
Takeaways
•Setting up a digital library for design files can streamline the design process and improve efficiency.
•Resistance to change is common, but adapting to new technologies and processes is necessary for growth and improvement.
•Designers often face constraints and limitations in terms of the number of tampos and paint treatments allowed on a car.
•Enhancing the shape of the car and creating engagement for the end consumer are important aspects of diecast car design. 
•Maintaining an inspiration file or digital archive can provide a valuable resource for designers.
•Textures and patterns from various sources can be incorporated into designs to add depth and interest.
•Listening to collectors and catering to their preferences is important for the success of a brand.
•Designing diecast cars involves a complex process that includes research, sketching, 3D modeling, and collaboration with engineers and manufacturers.
•Collaborations with other artists and designers allow for unique and creative designs that may not be possible within the constraints of a larger company.
•Connecting with collectors and hearing their stories is a rewarding aspect of being a diecast designer.
•The diecast hobby fosters a sense of community and camaraderie among collectors and designers.
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