Welcome to The SaaS CFO Podcast! In today's episode, we have a special guest, Ben York, the CEO of Genetica. Ben shares his fascinating background, starting in finance and later transitioning into the world of SaaS and investment.  

Genetica, founded in late 2020, is at the forefront of modernizing the cannabis and CBD retail experience through their AI platform. Ben delves into the products and services offered by Genetica, such as Flora Match, which analyzes data points and individual biochemistry to provide personalized recommendations, and Flora OS, which optimizes operations for retailers.  

He also discusses the challenges and opportunities in the cannabis tech industry, including regulatory hurdles and the potential for consolidation. Stay tuned to learn more about the exciting developments in the cannabis tech space with Ben York on The SaaS CFO Podcast. 
 
Show Notes:
 
[00:02:11] Genetica modernizes cannabis retail with AI. 

[00:04:06] Industry tests products, provides certificates, reduces liability. 

[00:07:32] Challenges in raising capital, consolidation and mergers. 

[00:12:05] Targeting retailers with advisors and partners. 

[00:13:32] Twitter advertising bypasses restrictions to gain visibility. 

[00:16:57] Always take conversations, even seemingly random ones. 

[00:21:11] Ahead of schedule, product predicts employee's resignation. 

Links:
 
SaaS Fundraising Stories: https://www.thesaasnews.com/news/genetica-raises-500-000-seed-round 
Ben York’s LinkedIn: https://www.linkedin.com/in/robert-ben-york/ 
Genetica’s LinkedIn: https://www.linkedin.com/company/getgenetica/ 
Genetica’s Website: https://www.getgenetica.com/ 

To know more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray