April 17, 2024

$50M in Sales & Unbelievable Margins!!

39 minutes

n this episode, we dive into the world of culinary delights with Jim Rowe, a serial restaurateur who turned the art of making wings into a flourishing empire. Jim embarked on a journey of entrepreneurship at the age of 24, selling everything from tools to diamonds to windows, before finding his true calling in the restaurant industry, a passion ignited during his childhood days spent in restaurants where his mother worked.

Jim is the mastermind behind Wing Central, a cornerstone of the WC Restaurant Group with a stellar reputation for mouthwatering wings, evidenced by hundreds of 5-star reviews. Despite minimal advertising, Wing Central has soared, with innovative strategies like their gift card continuity program boosting sales by an impressive 17%.

From a single establishment, Jim has expanded his culinary kingdom to include a food truck and a cozy coffee shop, collectively amassing over $50M in sales. This interview sheds light on his journey from scraping by with odd jobs to building a restaurant sales empire, all without prior experience or significant capital.

Listeners will gain invaluable insights as Jim reveals the one entrepreneurship skill that single-handedly helped him build his empire from scratch. He also unveils the lucrative side hustles that paved his path to financial success. Notably, Jim’s prowess in restaurant marketing won him a Porsche Boxster, outshining his peers and boosting his sales by $900K in a single year—a story he eagerly shares.

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