Joe Favorito and Tom Richardson welcome Morgan Cato, EVP of Player Operations at the National Basketball Players Association to the show, to discuss her unique journey through each side of the basketball business: from the NBA league office to the Phoenix Suns and now the players association. Cato shares insights on rookie development, mental wellness, NIL preparedness, player engagement, and the evolving support systems surrounding today’s athletes. The conversation explores how the NBPA helps players navigate everything from financial literacy and branding opportunities to mental health resources and career transitions. Cato reflects on the globalization of basketball, the realities young athletes face entering the league, and the importance of leadership, adaptability, and relationship-building in sports business. Cato also discusses her work with Pro Sports Assembly, the future of athlete development, and how leagues and organizations are evolving to meet the demands of a rapidly changing sports landscape.

Connect with Morgan: https://www.linkedin.com/in/morgan-cato-60026b8/

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The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR) and produced by Sam Henry (@s_henry11), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with social media efforts led by Lissa Ruiz and Sydney Cristall.

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