
Sign up to save your podcasts
Or


This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.
Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
Next Month’s topic: Key Performance Indicators.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer
By Paula Thomas4.6
1616 ratings
This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.
Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.
The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples.
Next Month’s topic: Key Performance Indicators.
Show Notes:
1) Aaron Dauphinee
2) Bill Hanifin
3) The Wise Marketer

112,858 Listeners

56,917 Listeners

3,993 Listeners

8,669 Listeners

381 Listeners

27,605 Listeners

352 Listeners

641 Listeners

336 Listeners

5,575 Listeners

636 Listeners

992 Listeners

1,193 Listeners

78 Listeners

417 Listeners