This week on Explicit Measures, we tackle a critical "last mile" problem in Business Intelligence: how do you add narrative context to Power BI reports when the storytellers aren't Power BI users? Our listener has built monthly snapshot reports delivered to multiple business units, but marketing leads need to annotate these reports with context before they reach their final audience. We explore the gap between data delivery and storytelling, challenge assumptions about tool selection, and discuss practical patterns for integrating qualitative commentary with quantitative metrics—without breaking your data governance or forcing non-technical users into unfamiliar platforms.

Get in touch:

Send in your questions or topics you want us to discuss by tweeting to @PowerBITips with the hashtag #empMailbag or submit on the PowerBI.tips Podcast Page.

Visit PowerBI.tips: https://powerbi.tips/

Watch the episodes live every Tuesday and Thursday morning at 730am CST on YouTube: https://www.youtube.com/powerbitips

Subscribe on Spotify: https://open.spotify.com/show/230fp78XmHHRXTiYICRLVv

Subscribe on Apple: https://podcasts.apple.com/us/podcast/explicit-measures-podcast/id1568944083‎

Check Out Community Jam: https://jam.powerbi.tips

Follow Mike: https://www.linkedin.com/in/michaelcarlo/

Follow Tommy: https://www.linkedin.com/in/tommypuglia/