This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.

Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.

Show Notes:

1) Finnair

2) Valter Sandell

3) Finnair Plus

4) Watch the full video interview at www.Loyalty.TV