Sign up to save your podcasts
Or
Share #54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
#54: Building the world’s fastest-growing boat brand with Saxdor CEO Erna Rusi
Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.
Learn more:
https://saxdor.com/
https://generogrowth.com/
https://www.linkedin.com/in/erna-rusi-b677a25b/
(0:00) Introduction
(0:45) Erna’s journey from telecom to boating CEO
(3:11) The Steve Jobs of boating
(5:07) Demand creation vs. demand capture
(7:17) Managing the operational challenges of growing to 100 million euros
(10:28) Capital efficiency and financial discipline
(13:15) Building a strong team culture with 600 people
(17:10) Global expansion, innovation, and customer experience
(32:37) Being fast in actions and decisionmaking
(34:30) The best and the worst parts of being a CEO
View all episodes
By Genero
1
11 ratings
Saxdor is the world’s fastest-growing boat brand. We sat down with CEO Erna Rusi to discuss the journey to 100 million euros in revenue, scaling a team of over 600, driving innovation, and building a global brand. This podcast was recorded live at a Genero Growth Event.
Learn more:
https://saxdor.com/
https://generogrowth.com/
https://www.linkedin.com/in/erna-rusi-b677a25b/
(0:00) Introduction
(0:45) Erna’s journey from telecom to boating CEO
(3:11) The Steve Jobs of boating
(5:07) Demand creation vs. demand capture
(7:17) Managing the operational challenges of growing to 100 million euros
(10:28) Capital efficiency and financial discipline
(13:15) Building a strong team culture with 600 people
(17:10) Global expansion, innovation, and customer experience
(32:37) Being fast in actions and decisionmaking
(34:30) The best and the worst parts of being a CEO
More shows like The Growth Pod
View all
Technokratin
1 Listeners
Fill or Kill
7 Listeners
Rahapodi
4 Listeners
Uutisraportti podcast
10 Listeners
Kort & Lång – analyspodden från Di
11 Listeners
RikaTillsammans | Om privatekonomi & rikedom i livet
8 Listeners
Masters of Scale
3,982 Listeners
Den nya ekonomin
4 Listeners
Futucast
4 Listeners
Dagen med Di
3 Listeners
Puheenaihe
2 Listeners
HS Visio -podcast
2 Listeners
Sijoituskästi
2 Listeners
Framtidens E-Handel
2 Listeners
Börssurr med Mitelman och Mellqvist
3 Listeners