Instant grocery (also known as instant commerce, 10-minute grocery, ultrafast delivery and a million other names) was one of the hottest categories globally at the tail end of the last investment craze. It seemed every major city had 3-5 companies trying to be the one to deliver you a bag of oranges at superhuman speed.

Now it doesn’t look so hot. In Australia, only Milkrun is left, with Voly and Send having collapsed already. And it’s looking shaky for Milkrun too.

What happened? Was instant grocery doomed from the start? How can they fix it? And where can a guy get toothpaste in five friggen minutes in this town??

Links

* Milkrun, the last local grocery delivery standing, is still trying to find fresh capital after raising $75 million - Startup Daily

* Instant grocery delivery app Send collapses - Sydney Morning Herald

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