Lessons from The Art of Shaving: starting, growing, and selling The Art of Shaving company.

Show Notes Page: https://www.thehowofbusiness.com/547-eric-malka-the-art-of-shaving/

On this episode, Henry Lopez is joined by Eric Malka, co-founder of the luxury men's grooming brand The Art of Shaving and author of On the Razor's Edge.

Eric shares his incredible entrepreneurial journey, from starting with just $15,000 to building a globally recognized brand that was ultimately acquired by Procter & Gamble.

Eric dives into:

• The importance of starting small and thinking big.
• How constraints can spark innovation and lead to success.
• The critical role of branding and intellectual property in building value.
• Why prudence, patience, and timing are essential for sustainable growth.
• The role of luck and how to position yourself to seize opportunities.

He also reflects on key lessons learned from both successes and failures, offering actionable advice for aspiring entrepreneurs and business owners.

"Brands are more valuable than companies, and IP is the most valuable aspect of your brand." – Eric Malka

Whether you're just starting your entrepreneurial journey or looking to scale your small business, this episode is packed with insights to inspire and guide you.

This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run and grow your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com