This episode is sponsored by Phaedon.

Download their 2026 research paper on Humanizing Loyalty here now.

Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK.

With a laser focus on customer retention and loyalty, the "Very Me Rewards" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years.

Camilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves.

Enjoy this episode and insights on "Very Me Rewards" to learn how to build loyalty in the ultra-competitive utilities sector in the UK.

Show Notes:

1) Camilo Courtenay - Loyalty Product Manager (VeryMe Rewards @ Vodafone)

2) Very Me Rewards - Vodafone UK's Loyalty Programme