Welcome to another episode of Supra Insider. This time, Marc and Ben sat down with Troy Sultan, co-founder and CEO of Guide, to unpack the state of job searching and recruiting in the AI era.

Troy shares a compelling behind-the-scenes look at what’s really going on inside recruiting teams today—and why the typical candidate experience is often so broken. He also explains how AI and modern tooling are reshaping hiring in real-time, helping teams scale quality and efficiency without sacrificing humanity.

They also dive into how job seekers can regain power in the process by getting crystal clear on what they want, leading with authenticity, and treating interviews like two-way conversations. Whether you’re currently on the job market or hiring for your team, this episode is packed with insight on how to play the game better—from both sides.

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In this episode, we covered the following topics:

* The two tectonic shifts driving changes in hiring: economic and cultural

* Why most candidate experiences feel broken—and how AI can actually help

* What companies with great hiring processes do differently

* Why recruiter incentives don’t always align with long-term culture fit

* How job seekers can identify red (and green) flags early in the process

* A better approach to interview prep and strategy, especially in tough markets

* How to show up with authenticity, ask hard questions, and still land the offer

* The risk of taking the “wrong” job and how to avoid it

* Practical ways to gain clarity on what matters most in your next career move

* And more!

If you’d like to watch the video of our conversation, you can catch that on YouTube:

Links:

* Troy Sultan: https://www.linkedin.com/in/troysultan/

* Guide: www.guide.co

* Ben: https://www.linkedin.com/in/benerez/

* Marc: https://www.linkedin.com/in/marcbaselga/

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