FINITE: B2B Marketing Podcast for Tech, Software & SaaS

#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares


Listen Later

Do you have your eyes on a seat at the executive table?

As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. 

On this episode of the FINITE Podcast, we sat down with Juliette Kopecky, CMO at LinkSquares - end-to-end contract lifecycle management powered by AI.

Juliette talks us through her journey from sales at HubSpot to CMO.  Learn how she did it with takeaways you can apply to your own B2B marketing career path.

---

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

---

To apply to join the FINITE community, head to finite.community

...more
View all episodesView all episodes
Download on the App Store

FINITE: B2B Marketing Podcast for Tech, Software & SaaSBy Jodi Norris

  • 5
  • 5
  • 5
  • 5
  • 5

5

1 ratings


More shows like FINITE: B2B Marketing Podcast for Tech, Software & SaaS

View all
The Digital Marketing Podcast by Ciaran Rogers, Daniel Rowles and Louise Crossley

The Digital Marketing Podcast

115 Listeners

SaaS Interviews with CEOs, Startups, Founders by Nathan Latka

SaaS Interviews with CEOs, Startups, Founders

633 Listeners

B2B Growth by Sweet Fish

B2B Growth

396 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,253 Listeners

The Daily by The New York Times

The Daily

111,382 Listeners

FT News Briefing by Financial Times

FT News Briefing

692 Listeners

Nudge by Phill Agnew

Nudge

171 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

43 Listeners

B2B SaaS Marketing Snacks by Kalungi

B2B SaaS Marketing Snacks

11 Listeners

How to Win podcast with Peep Laja by Peep Laja

How to Win podcast with Peep Laja

19 Listeners

Social Media for B2B Growth: LinkedIn Strategies and Tips by Michelle J Raymond - LinkedIn Expert

Social Media for B2B Growth: LinkedIn Strategies and Tips

16 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

The B2B BRAND180 Podcast with Linda Fanaras by Linda Fanaras

The B2B BRAND180 Podcast with Linda Fanaras

10 Listeners

Closing Time: quick insights from sales & marketing experts by Insightly

Closing Time: quick insights from sales & marketing experts

3 Listeners