This episode focuses on the Club Eurostar Loyalty Programme. With Sophia Laban, the Loyalty Manager for the programme. She is responsible for managing the future strategy of the Club Eurostar programme and has previously worked for IAG Loyalty and Sky VIP and brings a wealth of loyalty experience to the podcast.

Today we will be learning about her favourite loyalty programmes, how Club Eurostar is building member engagement and all about their plans for the future.

 Hosted by Charlie Hills.

Show notes:

1) Club Eurostar Loyalty Programme

2) Sophia Laban

3) Mando Connect

4) YouGov

5) European Loyalty Whitepaper