Some of the most important heads to get into are those of the jurors seated for your trial. Fortunately, figuring out what makes people tick is both interesting and fun, and Temple University Director of Advocacy Programs Jules Epstein is here to share the lowdown. Whether he’s busting common courtroom myths, revealing how the camera lies, or delving into the cognitive process of jurors (and your very own self), Jules makes the case that knowing a little trial psychology can give you a competitive edge for the good of your clients. 

Topics 

4:02 Curse of knowledge 

10:04 Goldfish attention span 

13:47 Slo-mo evidence 

19:16 Problems with graphic evidence 

24:43 Visuals with words 

27:28 Disconnect between science and law 

36:30 Camera bias 

43:21 Thought processes 

48:55 Mythbusting 

53:46 Go slow 

56:12 Bonus lessons 

1:00:15 Collective Wisdom  

1:03:55 Signoff questions 

Quote 
“A visual guarantees that all twelve, or all eight, or all six jurors will know what something looked like.” Jules Epstein 

Resources
Jules Epstein (bio) 
NITA’s free Collective Wisdom articles (link) (latest)
Point Well Made: Persuasive Oral Advocacy (book)