There’s a phenomena that occurs whenever we learn something new, where once we’ve learned something, we can’t un-know it. Not only that, but we have a hard time remember what it felt like not to know it at all. As coaches and leaders, this leads us to a big problem—we need this knowledge and expertise to help our clients, but we can’t always get our message across in a way that lasts. If you want to impact your clients’ behavior in a meaningful way, you have to speak their language and understand how to communicate your ideas so they actually stick.

 

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