Our guest this week is Brian Solis, who you’re probably already familiar with if you’re conference nerds like us. He describes himself as a digital analyst, an anthropologist, and a futurist; he has studied the effects of emerging technology on business, marketing, and culture; and he’s written best-selling books like Engage, The End of Business as Usual, and What’s the Future of Business?

 

His latest book is called LifeScale – and it could really be a gamechanger for the accounting and finance industry, and really any industry that takes it to heart.

 

We discuss how time seems increasingly important these days – and why, if you’re looking to take your business to the next level, if you’re looking for your next competitive advantage, if you’re trying to figure out where your business is going and how it’s going to get there, then the first question you should be asking yourself is, “How am I spending my time?”

 

We’re not trying to shame anybody or make anyone feel guilty. This is all about becoming more aware of what’s sucking the time out of our lives so that we can better choose and prioritize what we actually want to and should be doing. Because, right now, a lot of our time isn’t spent working – it’s spent being distracted.

 

To learn more, and for the complete show notes, visit blionline.org/blog.

 

Resources:

• Check out https://www.briansolis.com/
• Read: LifeScale
• Twitter: https://twitter.com/briansolis
• LinkedIn: https://www.linkedin.com/in/briansolis/detail/recent-activity/posts/
• Facebook: https://www.facebook.com/thebriansolis
• Learn more at MACPA.org/future-learning

Future-Proof is produced by Podcast Masters