Singer, songwriter, actor, and independent music writer Ari Herstand on finding an audience.

Ari's forthcoming book, How to make it in the new music business (coming this December), has the potential to serve as the definitive guide for independent musicians as they navigate the constantly shifting landscape of the business today. Here he discusses why he feels this is a great time in the music business, why labels aren't the Holy Grail for artists today, the value of managers, and finding 1000 true fans.

He also outlines his personal career, developing his sound and image. And perhaps most interesting of all, he explains acting from the perspective of a musician.