This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.

I’ve just come back from the annual conference from the Asia Pacific Loyalty Association, and I’m thrilled now to be interviewing this award winning programme.  

Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today.  

Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall responsibility for their “Dough Getters” program.  

As a brand, quite simply, Baker’s Delight sells freshly baked bread and they’ve been doing so around the country since 1980.  

Their loyalty programme is also super simple as you’ll hear in today’s conversation.  

Listen to hear the power of simplicity as a winning formula for both customers and program operators. 

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Show notes:

1) Lucila Braga

2) Bakers Delight

3) Dough Getters