RevOps Lab

#59 How Agicap scaled to €50M ARR while driving efficiency - with Mickaël Jordan, CRO at Agicap


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In this episode: Mickaël Jordan, CRO at Agicap, shares the incredible journey of scaling Agicap from €300,000 ARR to over €50 million while navigating the transition from "growth at all costs" to sustainable, efficient revenue growth. Mickaël reveals the challenges of hyper-scaling during the 2021 funding boom, the hard pivot to efficiency in 2022, and the strategic decisions that enabled Agicap to thrive in uncertain markets.

We cover:

  • The dramatic shift from aggressive growth to revenue efficiency

  • Strategies to improve CAC payback and cash efficiency

  • How Agicap doubled their basket size and improved upselling

  • The role of RevOps in driving cross-functional alignment

  • Insights on building resilience during market downturns

  • Mickaël Jordan on LinkedIn: https://www.linkedin.com/in/micka%C3%ABl-jordan-6485231a/

    RevOps Letter: https://www.getweflow.com/revopsletter

    Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer

    Philipp on LinkedIn: https://www.linkedin.com/in/janiszech

    Weflow: https://www.getweflow.com

    Chapters:

    (00:00:00) Introduction

    (00:01:13) From €300k ARR to €50M: Agicap’s Growth Journey

    (00:03:59) The Funding Boom of 2021 and Its Aftermath

    (00:07:31) Shifting Gears: Efficiency Over Growth

    (00:14:39) Revamping Team Incentives and Compensation

    (00:19:06) Strategic Upselling and Market Focus

    (00:24:00) Lessons Learned from Scaling in Tough Markets

    (00:35:30) Final Thoughts and Advice for RevOps Leaders

    ...more
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    RevOps LabBy Weflow


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