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Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group,Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they cover content from one of the core courses.

In this week’s episode Bill and Aaron share some thoughts on channel preferences and frequency of contact to help loyalty marketers think about how they might cut through to some members, not necessarily all, in an increasingly loud landscape. This is the last of four episodes this month where the duo explored topics from the Loyalty Member Communications (course 110).

Show notes:

1) Bill Hanifin

2) Aaron Dauphinee

3) The Loyalty Academy™

4) The Wise Marketer