In the world of IT, customer experience often plays second fiddle to technical expertise. However, Brittany challenges this notion, emphasizing that every element of a business, from the design of your website to the cadence of your emails, contributes to the overarching melody that is the customer journey. She compares this integration to the human body, where every organ works in concert to create a functioning system.

Brittany points out that customer service is merely a single note in the grand score of customer experience. By focusing on crafting a brand identity that resonates with customers at every touchpoint, businesses can convert satisfied customers into super fans - those devoted advocates who are not only loyal but are also the most compelling promoters of your brand.

=== Linked from today's show

Britany Website: https://brittanyhodak.com/

Creating Superfans Podcast: https://brittanyhodak.com/podcast/

Creating Superfans Book: https://amzn.to/3NSIAEi

Super Amazing Show: https://www.youtube.com/@brittanyhodakspeaks

=== Sponsors

Presenting Sponsor - NetAlly: https://www.netally.com/

Supporting Sponsor - SuperOps: https://superops.com/

=== Music: 

Song: Upbeat & Fun Sports Rock Logo

Author: AlexanderRufire

License Code: 7X9F52DNML - Date: January 1st, 2024

=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast