In this episode of the 5 Leadership Questions podcast, Todd Adkins is joined by Chandler Vannoy, the Brand Manager for Lifeway Leadership and Chris Martin, the co-creator of Lifeway Social. During their conversation, they discuss how to handle social media and answer the following questions.

* Should you do social?

* What are the best tools for social media?

* What are the best platforms and best uses of each?

* What are the do’s and don’ts of social media?

* What do you do with trolls?

BEST QUOTES

“You must raise the cross in the crossroads of the world, and today, that world is found online.”

“If God has given you gifts that translate to the digital space, why would you not use those gifts to serve people?”

“The darker social media gets the more impetus for the church to be there.”

“We are called to meet people where they are, and they are on their phone.”

“The question of should you do social is yes. You can’t afford not to do social.”

“Facebook is the internet now.”

“97% of high school seniors use social media on a daily basis.”

“The best social media platform varies depending upon your who your audience is and who you are trying to reach.”

“Pick two social media platforms and focus on those two only.”

“See social media as a dialogue, not a monologue.”

“Don’t try to do too much on too many platforms.”

“The best content to share are the stories of life change in your church.”

“As much time and effort you put into social is the reward you are going to get back from it.”

“Seek to be helpful and provide value.”

RECOMMENDED RESOURCES

Lifeway Social

Trending Up

iGen by Jean M. Twenge

Nielson

Buffer

Hootsuite

Tweetdeck

E-Clincher

Sprout Social

Favstar

Over

Canva

Pocket