In this episode of the 5 Leadership Questions podcast, Todd Adkins and Daniel Im are joined by Nick Runyon, the North America Director of Christian Vision. During this practical conversation, they discuss how to have great results in Google for the purpose of evangelism, how to use Google this Christmas season, and what churches need to know about Google search.

BEST QUOTES

“I think Google search is like a window into the psyche of America.”

“Churches need to know that Google search is relevant and that it matters.”

“Google is your phone book, your map, and your directory.”

“Before we measure success, we must define what qualifies as a win.”

“86% of people surveyed said they would attend church if a friend asked them.”

“Everything changes so rapidly, so we need to make sure we read a lot.”

“Start small and copy people who are doing things well.”

“Let your people contribute to your social media.”

“If you want people to engage, it needs to be valuable to them, and contributing is valuable.”

RECOMMENDED RESOURCES

CV Outreach

Facebook Likealyzer 

Nick Runyon Twitter

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