Justin Wise is the founder of Think Digital and is passionate about digital marketing and connecting. As a former pastor he is also passionate about helping churches use the digital space to share their unique messages and identities well. In this episode of the 5 Leadership Questions podcast Todd and I talk with him about digital strategies for churches, using the online space to build effective relationships as an organization, and the place strategy and marketing in churches.

Best Quotes

“You have to try a whole bunch of stuff before you know what works.”

“Your content needs to zing. Not sing. Zing.”

“‘Leadership development’ is a dirty word to some people, and we would say it’s advanced discipleship, moving people from character to competency.”

“Church marketing is saying “The local church is God’s chose vehicle of implementation to bring His hope into the world and there’s nothing more strategic.”

“It’s important to measure what works, what’s sticking, and what’s not.”

“If you want to work with people and lead people you can’t just run in and change things at the drop of a hat.”

“You have to build a plan, you have to communicate the plan, you have to stick to the plan, and then adjust the plan when needed.”

“It boils down to know, like, trust, build. That’s the framework of everything we do.”

“The endgame is different [for a church] than a business but the process is exactly the same because at the root is relationship.”

“You can be a rock star pastor or business person, but if you can’t lead your house forget it.”

Recommended Resources

Think Digital

The Social Church by Justin Wise

Perry Marshall – 80/20 Marketing

The Emotionally Healthy Leader – Pete Scazerro