The B2B Playbook

#6: Be Better - The B2B Playbook, Summary of Stage 4


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Keeping George in line is never easy! If he had his way, this episode would be more about fifty shades of grey and blindfolds than marketing.

Thankfully we squeezed in a few tips about how to get the most bang for your buck out of your digital marketing for B2B businesses as well!

Links to things discussed during the episode:

Good To Great - by Jim Collins

The 4 Hour Work Week - by Tim Ferriss

Tribes - by Seth Godin Book

The B2B Playbook LinkedIn Page

The B2B Marketing Club - LinkedIn Group


You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.


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The B2B PlaybookBy Kevin Chen & George Coudounaris

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