This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and explain why these reads are game changers for anyone navigating innovation, strategy, and leadership in the higher ed space. From timeless classics like Crossing the Chasm to inspiring tales like Shoe Dog, this episode is full of insights to help you think differently about marketing, leadership, and innovation. Tune in for their thoughtful book breakdowns, plus a bonus challenge to share your own recommendations!

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Book recommendations:

• What Your Customer Wants and Can’t Tell You - Melina Palmer
• Watch Melina’s Engage Summit Keynote
• Crossing the Chasm - Geoffery Moore 
• 10 Types of Innovation - Larry Keely
• Shoe Dog - Phil Knight
• Principles - Ray Dalio
• The Hard Thing About Hard Things - Ben Horowitz

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Connect With Our Host:
Mallory Willsea 
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

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