In today’s episode we’re going to be delving into the world of tailoring your communications. As you’ve probably picked up by now from me banging on about it, all of our comms should start with ‘who’ … not ‘why, what, how’ etc. Your audience is absolutely key to nailing your communication objectives.

The challenge we have is there’s no one-size-fits-all approach. We are communicating with humans, not robots. Humans … well we’re a little weird! We’re basically squishy, fleshy balls with emotions. But every single one of us is different, down to a molecular level. You will not find anyone else on this planet, past present or future, who is exactly like you. That’s how special you are!

But it’s also a good reminder - why are we just assuming that everyone will consume information the same way, when no two people are alike?

Tailoring your communication is really key to getting people to actually hear it. 

Adapting your communication style to suit the needs of your team is also a key element of leadership communication skills. In my experience, it’s not something that comes naturally to leaders or to comms pros either.

To help you understand your own communication style - and the styles of others - take this quick quiz. You'll find out not only what your preferred style is, but also how to communicate better with others with different styles, and how to share with others what you need in order for comms to be successful.

If you want to build on this a little, check out my Communicating Better, Together workshop! This is a workshop for teams where we delve into communication personality types, as well as understanding how people respond to change and to feedback, so you and your team can communicate better, together, and get results! Check it out here.

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