150: 6 Layers of Referral Strategy for Your Interior Design Business with Stacey Brown Randall

With me on the podcast, today is Stacey Brown Randall. Stacey is an award-winning author of Generating Referrals Without Asking, which we talked about on episode 27 of my podcast back in 2019, and she is the host of the popular podcast, Roadmap to Grow Your Business. 

Stacey and I met when we were both working together as co-authors of the book, “The Things I Learned From A Well-Designed Business – The Power Talk Friday Experts” Volume 1.  

Today, Stacey and I are going to look at our referral strategy through a layering approach. There are 6 layers, and after today you will think of planting referral seeds for your business with intention. Topics Mentioned:

• Transfer of trust 

• Relationship 

• Referral Seeds 

• Plan 

Key Thoughts:

• Referrals are definitely the holy grail of how people should be focused on growing their business. Stacey Brown Randall ((04:44) 

• When we are looking at a referral strategy through this layering lens, we're talking about a referral as we've defined it, which means there's a personal connection and a need has been identified. Michele (12:08) 

• Create a plan with the right language and the right kind of consistency. Stacey Brown Randall (14:37) 

• One aspect of that, that I just want to kind of draw a line under and maybe put a little virtual highlight on, is we don't want to do this with just any of our clients, we want to do those, do this with our clients or with those people where we want to repeat it. And we know that the leads, and the referrals are quality, and that they fit our ideal client. Michele (26:31) 

• We always need to be cultivating that relationship with our existing referral sources, or potential referral sources. Stacey Brown Randall (30:53) 

• We need to make sure that we can easily articulate who our ideal client is, or the ideal business that or need that we have. Michele (50:01) 

Contact Michele:

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

• Website: ScarletThreadConsulting.com

• LinkedIn: Michele Williams

Contact Stacey:

• Website: StaceyBrownRandall.com

• LinkedIn: StaceyBRandall

• Instagram: @staceybrownrandall

• Email: [email protected] 

References and Resources:

• AIM Masterclass - Watch now

• A Well-Designed Business - The Power Talk Friday Experts Vol. 1 by LuAnn Nigara

• Referrals Without Asking For A Full Pipeline- EP: 27 with Stacey Brown Randall